Derwin Dubose

Don’t wait to engage millennial donors

// June 2nd, 2008 // 2 Comments » // Blog, Fundraising, Non-Profits

For fundraising, most organizations solely look to boomers and seniors for donations. As a major gifts officer, I completely understand it. The prospect pool is much higher because of the sheer population numbers and income.

This conventional wisdom often leads organizations to completely ignore young donors, but they are making big mistakes if they don’t build donor relationships with millennials.

Millennials are willing to give. The Center on Philanthropy at Indiana University (working with Campbell & Company consultants) released an excellent report confirming that millennials are just as likely as any other generation to donate. In a study of 10,000 people representing each generation, the average giving level of millennials is on par with that of other generations.

The study also found that millennials are more likely than any other generation to cite the “desire to make the world a better place to live” as a key motivation for their philanthropy. According to the Association of Fundraising Professionals, this response suggests that younger donors will respond better to messages that focus on the global impact of an organization’s work.

Millennials are willing to raise money. From activities like Jump Rope for Heart to collegiate dance marathons, philanthropy has been part of most millennials’ complete educational careers. Fundraising allows us to scratch the entrepreneurial itch, and more college and even high school students are stepping up to the philanthropic plate.

Non-profits would be remiss to not engage students in their fundraising efforts. My organization, the Ronald McDonald House and Family Room of Durham, is working with Duke University through DukeEngage, a program that places Duke students in summer internships at non-profit agencies. Our great interns are engineering a program called Schools of Hope that will engage local elementary and high school students in fundraising for the Ronald McDonald House.

Millennials are willing to take on executive volunteer roles and make major gifts. I serve on the board of Traction, a 501c3 organization that engages young people in civic life, and I’m a major donor to both Traction and the Ronald McDonald House. My best friend Josh is a trustee of his church and contributes over 10% of his salary to the church and it’s non-profit foundation. We both deduct manageable amounts each month from my paycheck that add up to major gifts for the organizations.

One of the best ideas I’ve heard is from Tracey, a VP for Development at the United Way who commented on my blog over at Brazen Careerist. Her organization is starting a Young Leaders Society to encourage major giving among 20 and 30-somethings.

And millennials could become lifetime donors. Investing in young donors now can be very profitable for organization’s long-term success. Getting a donor engaged in her 20s — even at a low-dollar level — and effectively stewarding her generosity could develop a lifetime donor. Over a potential 30+ year relationship, donations will grow with her income and she’d be perfect for capital projects and planned giving as years go on.

Universities have long realized these points. UNC, my alma mater, begins donor relationships from the day you enroll. Their HeelRaisers Society and senior campaigns even allow students to network and solicit other students via Facebook. Once you graduate, you’re invited to join the Young Alumni donor network and given “discounts” to join the University’s highest giving societies.

The sooner non-profit organizations borrow these ideas and engage with young donors, the better their outlook for the future.

Don’t use grad school to break into fundraising

// March 20th, 2008 // 1 Comment » // Blog, Career, Education, Fundraising, Non-Profits

In the last post, I suggested several professional development programs that young professionals should look at in order to build their credentials for a career in fundraising. In response, a friend of mine shot me an email this morning, questioning if grad school was an option to break into fundraising or get high-paying jobs in non-profits. This is definitely not the case. Grad school is not a smart option for millennials trying to break into the field.

There are a few professional degree programs in fundraising out there — Columbia and NYU to name a few. However, these programs don’t seem to provide anything that good work experience in fundraising and some professional development couldn’t — at a fraction of the cost.

As Penelope Trunk has pointed out several times, grad school isn’t something 20-somethings should rush into.

I would recommend that people wanting to break into the field pursue the professional development programs I listed in the last post and spend years working in the non-profit or political sphere to gain work experience and perspective on the fundraising world.

Now, some of us millennials are Covey-esque in our “begin with the end in mind” thoughts — we might not go to grad school now, but we like to think about what programs we should be applying to in the years to come. Heck, I have GMAT, LSAT and GRE books on my bookshelf, just so I’m prepared for whatever program I decide to apply for in the future.

If after working in the field for five years you are truly interested in making fundraising your career, a graduate degree is required to get top, senior-level jobs — senior consulting for big firms, CEO gigs for large foundations, and serving as vice president for development or advancement at universities. There is no set degree path to getting senior-level jobs, though, and that’s pretty frustrating to a lot of folks.

Many people would recommend versatile degrees such as MBAs or JDs for seasoned professionals looking to get top fundraising jobs. One of my former bosses, NYC Education Chancellor Joel Klein, said that getting a professional degree in an uber-specific field limits you in the long run and highly recommended a law or B-school for both the non-profit and for-profit worlds.

But it’s a matter of choice. In an old Chronicle of Higher Ed article, Mark Drozdowski, a fundraising administrator at Pierce College in NJ, outlines the many degree paths you could choose (degrees in law, business, higher ed, public policy, and philanthropic studies) to enhance a fundraising career and get to that senior level, but his final recommendation is the same as mine– professional development.

Build your fundraising credentials through professional development

// March 18th, 2008 // 2 Comments » // Blog, Career, Education, Fundraising

One of the most frustrating parts about a career in development is that there is no set path into the field. Most of the people I encounter come from seemingly random backgrounds and degree paths and connected to fundraising during parts of their careers. My mentors in development have been journalists, pharmacists, and even sociologists before becoming fundraisers, and I got into the field after a degree in history — North Carolina history, to be exact.

So how can someone get training in fundraising or make themselves marketable to development employers? The key is professional development.

There are many part-time or seminar-based programs in fundraising that not only give you great skills but can enhance your resume significantly. If you’re looking to break into the field, or if you’re a non-profit professional, you should check out these programs:

Duke University Certificate in Non-Profit Management: I’m partial to this program because I’m in it, but it offers workshop courses all over NC on all aspects of non-profits, but with the option to concentrate on fundraising courses. Most of the workshops last one day at a time — so you can take a day off or ask your employer for a professional day — and it’s quite affordable. More important, it’s taught by NC fundraising consultants and professionals, and gives a lot of options for networking.

The Fundraising School at IUPUI: The premiere place for development training, the Indiana University-Perdue University Indianapolis offers an excellent training program on all aspects of fundraising. It’s a bit expensive, but it’s definitely worth looking into if you can afford it. My boss is pursuing training there.

Association of Fundraising Professionals: The “trade organization” for fundraisers is an excellent place to get great training. Their website lists a host of information, including job listings, that is free, but membership gets you access their listserv (which is invaluable) and great trainings that are free to members or reduced in price. The biggest perk is that there are local chapters nation-wide, cutting down your travel that could be a problem for the other two programs.

There are also affordable programs in the political fundraising arena. Even if you aren’t interested in working in politics, the lessons of political fundraising can help you immensely in the non-profit world.

EMILY’s List has quite possibly the best political fundraising training there is. The organization specializes in getting Democratic, pro-choice women elected to office up and down the ballot, but their training is open to all genders. They take the show on the road, so check and see if they’re near you.

Camp Wellstone is the best thing I did during my career in politics. The training teaches people how to run campaigns like Sen. Paul Wellstone, UNC alum and all-around great guy who was tragically killed in a plane crash. The fundraising portion of the program is phenomenal, and they travel more than EMILY’s list does. They’re all over the US and on college campuses.